25 Rules of Thumb

By practicing correct business principles, you can grow your own successful business. The 25 Rules of Thumb are some of the core principles that are taught in the Academy’s programs. We hope they help you as much as they have helped our graduates.
A group of smiling people

Introduction

A man looking out into a field in thought

1. Start Small; Think Big

Customer buying icecream

2. Sell What People Will Buy

Child eating a shish kabob

3. Focus, Focus, Focus

Food stand

4. Use Suggestive Selling

A man paying another wages with cash

5. Keep Your Personal Money and Business Money Separate

A woman sitting on a bench

6. Pay Yourself a Livable Salary

A man keeping records of business money

7. Keep Good Records

a person shopping for food

8. Turn Your Inventory Often

A man at his food stand who is unhappy

9. Don’t Eat Your Inventory

Two men checking their crops

10. Continually Look for Improvement

Man and his son looking at items to buy for their business

11. Buy Low; Sell High

A woman purchasing a fancy cake

12. Inspect More, Assume Less

Two men being kind to another person

13: Be Nice Later

A business owner working in her business

14. Work on Your Business 10 Hours Every Day

A person counting their money

15. Make a Profit Every Day

A woman surprised by the shop owner giving something special

16. Value Your Customers

Business owner reviewing job applicants

17. Hire Slow; Fire Fast

Entrepreneur inspecting his products

18. Work ON Your Business, Not Just IN Your Business

A woman looking at a new product

19. Buy on Credit; Sell for Cash

Business owner carrying new products for her store

20. Use Multiple Suppliers to Get the Best Price

Business owners shopping for new store products

21. Purchase in Bulk

Woman writing out an agreement

22. Have Written Agreements

Business owner assembling a product to sell

23. Increase Sales; Decrease Costs

A business owner setting weekly business goals using a calendar

24. Daily and Weekly Business Goals

Two women discussing new business plan

25. Make Your Business Different from Others

A business owner with his family

Series Wrap-Up